To raise awareness of the impacts of plastics in our oceans and help average people reduce their single-use plastic with easy, daily swaps.
So we know plastic pollution in the ocean starts out on land as litter. Rain or other types of watering flush the litter into a storm drainage system or directly into creeks, streams and rivers that lead to our oceans. After plastics enter any water environment, they slowly degrade into smaller pieces that marine life mistake for food, sometimes with fatal and painful results. So why don't you see a lot of beaches in Australia filled with plastic pollution like you do in photos elsewhere? Ocean currents (or gyres) concentrate plastic pollution in five main areas of the world's oceans. Discover ways you can help to make a big impact with little effort.